GDD (GROWTH DRIVEN DESIGN)
Isn’t as much of a type of web design as much as it is a partnership philosophy that is designed to minimize the gaps in it’s effectiveness.
The typical website development project is pretty straight forward. You develop a list of features for your new site that you think your customers will like and use. You hire an agency to build that site.
They take about 3-4 months to complete the site and then launch it. After it’s launched you pay really close attention to the new site…for about a month. Then, it’s back to business as usual for about 2 years. You get frustrated with your site and repeat the process all over again.
Some of the benefits that you’ll see with a GDD website project are:
- Faster project completion. A GDD site can be live in as little as 3 weeks as opposed to the 3-4 months for a conventional website project.
- Your site will never be out-of-date. GDD is a continual growth process that keeps your site evolving, based on your business needs.
- Better user experience (UX) for your site’s visitors. Because GDD is centered around the user, the experience will be better which will increase the engagement on your site.
- Increased conversion rates. Because of the user focus and the improved UX of a GDD site, users are more inclined to convert at the various stages of their buying cycle.
- Much much more