Analytics – The discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision making.
Terms used in Analytics include; Sessions, Users, Page Views, Bounce Rate, Organic Search, Pages/Session, Time On Page, Page Load Time, Session Duration, Referrers


Bounce Rate – A single-page session. A bounce occurs whenever a user enters your page and does not further interact with the elements on said page or any other pages on your site. 45.68% is the target benchmark for “online sales”

Browser – A web browser is a software program that allows a user to locate, access, and display web pages. Browsers are used primarily for displaying and accessing websites on the internet. AKA – Web Browser


CMS – Content Management System. A software application or set of related programs that are used to create and manage digital content.  Typically useful for building websites as it makes use of a library of digital files and places and inserts them into placeholders on the pages.

Conversion – A website conversion is when a website visitor takes the desired action for what the site was designed for. Examples include: Purchase, Fill out a form, Subscribe to a news letter, Register

CRM – Customer Relationship Management – A software application to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth

CRO – Conversion Rate Optimization – Employing strategies and tactics to test ways that will influence more of the visitors to a website to take that action that moves them closer to becoming a customer.


GDD – Growth Driven Design – Referring to the design of a website being set up to change and grow with the needs of a company


Organic Search – Someone directly types in your web address to their browser


Pages/Session – the average number of pages viewed during a session on your website

Page Load Time – The amount of time that it takes to load a web page from beginning to end

Payment Gateway – A merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for merchants

Podcast – Using the Internet to make digital recordings of broadcasts available for downloading to a computer or mobile device.


Responsive Web Design – Referring to a website that is built to format itself to the needs of the type of device and browser that it is being used on. Example: Desktop, Tablet, or mobile phone.


SEO – Search Engine Optimization – Techniques that help your website rank higher in search engine results. This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via using a search engine

Server – Computer hardware and software the is connected to the internet and stores and delivers the digital files needed to display a website.

Session – A group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and e commerce transactions.

Session Duration – How long a “SESSION” lasts on your website

Social Media – websites and applications that enable users to create and share content or to participate in social networking

SSL – Secure Sockets Layer – the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and web browsers remains private


Time on Page – Kind of a relative, arbitrary stat as it is often dictated by the sites ease of navigation


UX Web Design – User Experience Web Design – Referring to how user friendly or intuitive a website is

Users – the total number of users for the specific time period. A user is technically a unique IP address, which anonymously identifies a browser instance.

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