Conversion Rate Optimization

Conversion Rate Optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a web page.

There are a number of ways to increase the percentage of conversions on a website:

  • A/B Testing
  • Landing page optimization
  • Content optimization
  • Usability analysis
  • More…

Essentially CRO is looking at why visitors to your website are or are not taking the action that you want them to and determining how to increase the percentage.