Conversion Rate Optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a web page.
There are a number of ways to increase the percentage of conversions on a website:
- A/B Testing
- Landing page optimization
- Content optimization
- Usability analysis
- More…
Essentially CRO is looking at why visitors to your website are or are not taking the action that you want them to and determining how to increase the percentage.