HELPFUL PODCASTING STATISTICS
• 70% of Americans are familiar with the term “podcasting”
• 51% of Americans have listened to a podcast and consider the hosts to be experts in their field.
• 32% (approx. 150 million people) listen to podcasts at least once a month
• 22% of Americans (approx. 103 million people) listen to podcasts at least once a week
• Podcast Ad Revenue Growth is 1,000% in 5 Years!
Podcasts have become a place where people go to gain knowledge and grow. For experts and industry leaders, podcasts offer a unique experience to provide valuable, in-depth information to their audience.
What is driving this growth? It’s as simple as ease of availability to listen to them. With 81% of Americans owning smartphones and most audio systems utilizing either Bluetooth or AUX jack technology it’s easier than ever to target exactly what you want to listen to at any time.
You don’t have to be a podcasting expert to have a great podcast…we are here to assist you in everything from planning, professionally recording in a studio and distribution. If you have any questions just contact us.
