Just as the name implies, marketing automation is creating a contact with your customers and prospects automatically, based on a schedule, or triggers, you define.
Just imagine running a marketing campaign that automatically sorts your customers by multiple variables.
• Location
• Industry
• Product or Service
• More…
and you can personalize your messages and responses for each customer automatically.
Create a marketing campaign that’s right for you. Just setup your workflow and the automation will take care of the rest.